Strategic Positioning & Planning

STOP! What is your business positioning right now? Look at it top to bottom, inside and out, in between the lines! Day to day you can get too close to your business operation…take a fresh look with Cynthia as your Facilitator!

View your business like you never have before…discover, determine, dive-in to new ways to improve your business and generate higher revenue! Challenge yourself for a better future!

Create a Five Column Action Plan™…you’ll never live or operate without an Action Plan like this again


Analyze! Strategize! Energize! Cynergize! with Cynthia A. Sudor Enterprises



Cynthia Sudor taught us about how to put the “sizzle”/excitement in marketing our ChocolateCovers product to our customers and potential customers. Until we worked with Cynthia, we were all “steak”/just listing product and services. I began to understand the “sizzle” approach after the Strategic Positioning & Planning session we did together and this made a lot of sense to me. Before we were pushing our product by showing sample after sample. It was Cynthia that helped ChocolateCovers capture the feeling of our product. Our brand has changed with this new concept. Our marketing is now “people to people” instead of “people to product”. She has really helped us understand our positioning and how to connect to our target markets.

John Marcucci, President, ChocolateCovers, Hershey, PA


“What an amazing talent! Cynthia led our three corporations through a difficult strategic planning process and we emerged speaking with One Voice. Her professionalism is matched only by her integrity. Without hesitation, I highly recommend Cynthia’s services.”

Kathy Eppley, Director of Development & Public Relations, United Methodist Home for Children, Inc., PA


“Having worked with Cynthia in the community over the past 20 years, I felt confident that when she was selected by the United Methodist Home for Children to conduct our Strategic Planning sessions and Public Awareness Campaign she would analyze the overall project and guide us in laying the right foundation. Her professional expertise in Marketing coupled with her awesome ‘people skills’ guided us successfully through the Strategic Planning phase which was crucial to the development of our concentrated Public Awareness Campaign. Through her patient guidance during these Strategic Planning sessions, she created a climate of respect for all opinions as we tackled the extremely complicated task of designing an integrated logo (for three corporations!) and a theme line to be used in all of our marketing and Public Relations materials. The outcome was a success and became a vital part of our Public Awareness Campaign. Patience, integrity and dedication to her clients are all integral parts of who Cynthia is and why she achieves success. It was both exciting and self challenging in working with Cynthia, plus a great sense of fulfillment.”

Nancy Lee Stone, former President of the Asset Board of Trustees United Methodist Home for Children, Mechanicsburg, PA


“Cynthia shepherded us through the sometimes difficult process of recognizing how to get from where we are now to where we want to be in the future. Cynthia helped us set our goals with her Five Column Plan. We shared that Plan with the United Cerebral Palsy of Central Pennsylvania, our partner, and they were impressed with the strategic depth of the results. At the beginning of the process, there could not have been two people more in need of marketing direction. We were lucky to find such an excellent tutor. Cynthia was patient, enthusiastic, and generous with her time and knowledge. Partly as a result of her help, Hope Springs Farm was able to open in October, 2005, with a refurbished activity center serving a number of adults with disabilities.”

Neil J. Rovner, Co-Founder with Nina Rover, Hope Springs Farm, Hershey, PA

Animals face and overcome challenges on a farm, learning big life lessons that children can relate to and be inspired by. Five stories, each with a moral and theme to them. Interactive questions at the end of each story. Target ages 8 to 12. Great for reading, learning and gift giving! Award-winning books. Order a book or learn more...
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